Mike Wilson is Professor of Drama and Head of Creative Arts at Loughborough University, where he is also Director of the Storytelling Academy, a research and teaching collective in Applied Storytelling (https://storytellingacademy.education/) . He has previously served as Dean of Research at Falmouth University and was Co-Founder of The George Ewart Evans Centre for Storytelling at the University of South Wales. His main research interests lie broadly within the field of popular and vernacular performance and he has led numerous projects that explore the application of storytelling to a variety of social and policy contexts, especially around environmental policy, health, education and social justice. This has included work across the UK and Europe, as well as in Kenya, Uganda, India and Colombia. He has served on many Advisory Boards and Panels for the UK Research Councils and the British Council and has published widely on storytelling and its various applications.