Pete works for The Open University as a sustainability researcher and Associate Lecturer, teaching environmental and social sciences. His focus within Branching Out is to help design, run and analyse the Citizen and End User Panels in each city, particularly the sense(s) of place created through treescapes and the ways that people use them. His methods tend to be qualitative (interviews, focus groups, textual policy analysis), often combined with mass online public engagement or informal learning, such as Trade Union learning, executive education/short courses, alongside advisory roles in BBC productions, and The OU’s Open Learn. His PhD was originally in social geography, using practice theory to analyse why people start, and sometimes stop, cycling in London. Since then his work has focused on academic knowledge exchange or consultancy, improving understanding of sustainability and Just Transition in the context of UK local and devolved government restructuring, strategic economic growth, Brexit, and industrial relations.